Branding Archetype Wheel

🌟 Introducing the Our Brand Archetype Wheel 🪄

Understanding and leveraging brand archetypes has become a crucial strategy for businesses aiming to forge deeper connections with their audience. Brand archetypes are not just theoretical concepts; they are rooted in fundamental human desires and emotions, making them powerful tools for creating relatable and memorable brands.

The Essence of Brand Archetypes:

Brand archetypes are essentially a set of personas that embody specific human desires and characteristics. These archetypes help in shaping a brand's personality, making it more appealing and relatable to its target audience. The concept of archetypes was profoundly influenced by the work of Swiss psychiatrist Carl Jung, who believed that archetypes are universal, archaic symbols and images that derive from the collective unconscious.

A brand archetype is a representation of your brand as a persona based on 12 key human desires and values, such as safety, power, and belonging. The idea behind creating your archetype is to build a brand narrative and create an emotional connection with your target audience.

🎯 Why Download our Archetype Wheel?

Our archetype wheel will provide you with insights on how to develop a strong brand identity based on any of these personalities - The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage. We have mapped out each personality's brand voice, message, brand examples, color psychology, and typography so that you can reference the heart and soul of any brand easily.

🔍 What’s Inside?

• A beautifully designed, printable, easy-to-use Archetype Wheel in PDF format.
• A table detailing each aspect of all 12 personality types

💡 Who is this for?
This downloadable wheel is perfect for All Freelancers, Designers, Branding Enthusiasts, Agency Owners, or simply the Curious Learner